Brand Manager

Job Title:        Brand Manager

 Reference Code: REQ-0961

 Location:        Tanzania

 Category:       Sales & Marketing Jobs in Africa

Application Deadline: 30 Apr 2015

Job Description:         Main duties:

 To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.

To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.

To oversees all marketing, advertising and promotional activities.

Key responsibilities:

Marketing Strategy, Plans, Operational budgets

Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth

Develop a marketing strategy, with brand and portfolio objectives, strategies and plans in line with Corporate Objectives and the Company Business Plan.

Support and facilitate development and implementation of sectoral and regional marketing initiatives

Plan and administer the company’s Marketing and Support budget.

Manage agencies, suppliers, the media and partners

Instill marketing led ethos throughout the business to drive customer focused decision making

Research and reporting on external opportunities and competitive activity

Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).

Business Development, New Product Development (NPD)

Be a co-driver on business development activities, working closely with specialists in areas affecting market and product development

Collaborate with relevant senior management to plan, create and produce communications used in support of new products, centres of excellence, new business activities and programs

Undertake market research to inform business decisions in new product development, or product and service enhancement

Corporate Communications

Develop and Manage all external and internal communications and systems

Develop a Public relations policy and plan

Develop and manage Reputation Management communication and systems and communication protocols including Crisis Communication protocols

Drive Corporate Social Investment programmers: strategy, implementation, and leveraging

Develop Corporate Identity application manuals and control protocols

Brand Marketing and Communication

Manage and develop the company’s brands

Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.

Manage day to day activity with PR, press and marketing communications agencies.

Direct and manage web strategy and digital communication

Work with regional offices in designing and implementing CRM and client contact systems.

Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content

Develop company capability and depth

Develop and deliver insightful and relevant presentations and strategies to the executive team, customers, trade channels, the Group and other regions/ countries of operation, as appropriate.

Ensure marketing synergies by aligning the efforts of Service Centres with the Head Office and overall Business strategy.

Build and develop a marketing driven team which is informed, competent, commercially astute, dedicated, efficient, and lives the corporate culture

Professional/Public/Private Sector Marketing

Developing relationships with, & providing solutions to the professional / public / private sector by selling the company, its services, its products and brands, and its expertise, with the objective of winning new business to the company.

Assistance in resolving customer complaints / queries arising from the professional sector.

Effective use of Business Intelligence tools purchased by the company to follow up on leads and produce specifications for comapny's products and services in all three channels above.

Key Skills: KNOWLEDGE, SKILLS AND EXPERIENCE:

A degree level qualification in Marketing, Public Relations and Communications

At least 5-8 years’ Experience in Branding, ATL / BTL Activities, Marketing Strategies, senior marketing position, with a verifiable track record in the field of marketing and brand building

General business and management experience

Strong strategic skills and proven leadership profile

PROFILE

Exceptional interpersonal skills

Highly motivated, self-starter, high energy, positive and inspiring

Confident, self-assured, participative management style

Excellent communicator in both written and spoken word

Strong strategic and planning skills

Creative, positive

For Apply :

Company Name : Datum Recruitment Services

Email : recruit@datumhin.com,

For more details on the job view job code REQ-0961 or to know more on other jobs visit http://www.datum-recruitment.com/jobs-in-africa.php